Bill was just as unhappy. He felt that Joe was out of touch with the market and he was nickel and diming him on every issue possible. To combat that, Bill resorted to fabricating warranty claims that paid him additional money to 昀椀x umbrellas that really weren’t defective. One day, Joe even sent over an Umbrella Business Expert to talk to Bill’s people on how to run a successful business and, of course, sell more of Joe’s umbrellas. That angered Bill, since his business was far more pro昀椀table than Joe’s was. Bill retaliated by making up stories. He told Joe’s people that no one wanted Joe’s umbrellas anymore and that unless Joe lowered his prices and paid Bill even more commission, Bill would be forced to sell only the competitors’ umbrellas. This scared Joe, who went along with the request until he found out that it wasn’t true. So he responded by offering to sell his umbrellas to anyone, anywhere. This went on and on. Until one day... 9