Dawn also met with Bill that day. She warned him that he might as well give up because she was going to sell outerwear products over the Loudspeaker and would put him out of business. At 昀椀rst, he resisted the idea — who would buy over a loudspeaker? People want to walk into a store and buy outerwear, right? But, what if people didn’t see that big of a difference between the Loudspeaker and a store, especially if the Loudspeaker could sell the products a little cheaper? Bill was scared — so scared he decided to swallow his pride and pick up the phone to call his old friend. 11