Foreword Once you understand the power and value of loyalty, it changes you forever. I would like to dedicate this book to Greg Smith of Volkswagen of America. His passion for customer loyalty has been both an inspiration and an eye opener. An Uplifting Spin on Creating Return Customers Written by Barry LaBov and Cheryl Franks Illustrated by Chris Swymeler and Becca Watson ©2022 LaBov & Beyond Marketing Communications, Inc. 609 East Cook Road, Fort Wayne, IN 46825 All rights reserved, including the right of reproduction in whole or in any form except for personal use or review. The purpose of this book is to educate and entertain. The author has neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to be caused, directly or indirectly, by the information contained in this book.