bill tried to contain himself, but couldn’t help a laugh, “No, i’m afraid of the opposite. i wanted to share our pro昀椀t for years but had the same fear, until one day i polled my employees — i asked them privately how much money they thought it cost to keep our doors open on an average month. i thought they’d be pretty accurate, but i was wrong. Not one of them was close to the number — most were at least 50 to 75 percent too low. The 昀椀nal straw was when i asked my most senior employee and he gave me a number that was less than what i paid him a month. i knew i had a major problem.” 15