Joe was surprised. “bill, up till now this meeting has been an upper — this talk is kind of depressing,” he said. bill whispered back, “yeah, it’s depressing, but the employees have to hear this from us 昀椀rst. They need to feel the same heat that max and his sales guys are feeling. That’s part of being a team — everyone knows the score. we’re a small company; anybody can make an impact. you never know which one of our employees may be approached by that competitor or which one will 昀椀gure out the best way to beat them.” 13