numerous design enhancements, but your guys rejected every one of them.” Joe stopped and looked at bill, “bill, if you’ve felt this way, why have you stayed with us?” bill looked embarrassed. “i thought you knew,” he said. “we told your sales VP that we were no longer interested in your umbrellas. we got tired of bringing up our concerns and not seeing any progress. That’s what that call i got last night was all about — it was our last chance to make the relationship work. your sales VP told us he understood our position but that we were asking for things that were not possible within your system — our relationship was terminated.” 19