Umbrella Lessons: • You can’t delegate relationships • Greed is never motivational • Don’t 昀椀ght change; adapt as quickly as possible • There is no business without the customer • Your greatest value is in your passion • Communication is key to compatible relationships • Success is not only about product; it’s also about presentation • The longer you wait to solve a problem, the higher the price you pay • You must build value in your product to differentiate it from the competition • Don’t reduce relationships to numbers