Joe and Bill rededicated themselves to working together like the old days, only better. They included customers in their decision- making. They created their own version of the Loudspeaker, plus Joe sold some of his lower-priced umbrellas through Dawn’s Loudspeaker, too. That was okay with Bill. Bill made sure the customers who came into his store were educated on the value of Joe’s umbrellas and the 昀椀ne service that Bill could provide in the case of an umbrella blowout. In fact, Joe and Bill decided that all umbrella service would be done at Bill’s store, which was very pro昀椀table for both. Bill made more money and kept his customers happy, while Joe could rest assured that all of his umbrellas were functioning perfectly. Bill and Joe learned many lessons about business and life. 14