Joe loved umbrellas. Big umbrellas, small ones for kids, goofy- looking ones, formal ones that made a fashion statement, umbrellas for gol昀椀ng events and umbrellas that weren’t even for rain — ones that shaded you from the sun. In fact, all Joe wanted to do was, of course, make umbrellas. So that’s what he did. He opened up an umbrella manufacturing company, called Joe’s Umbrellas. This made Joe very excited. After awhile, Joe became worried because he was running out of money. He didn’t realize that it would cost so much money to make umbrellas. So he made a fateful decision — “I must sell umbrellas to raise enough money to keep on making them.” There was only one problem: Joe didn’t like selling things, he liked making things — especially umbrellas. 4