Joe tried selling umbrellas out of his factory but found the whole idea of dealing with people and selling to them to be an interruption of his life’s calling, which was making umbrellas. Then, one day, everything changed. He met Bill. Bill had a little store called Bill’s Outerwear. He sold the very best clothing for the outdoors — sweat suits, jackets, coats for cold weather, coats for windy weather, goofy hats with antlers on them, kid’s camping clothing and even high-fashion outerwear that was designed not to be worn outside. Bill thought Joe’s umbrellas would be perfect for his customers. He had a big idea, “I can sell Joe’s umbrellas at my store!” 5