Joe loved the idea. Now, he could focus on what he did best, making umbrellas. Bill would focus on what he did best, selling outerwear. Bill and Joe came to an agreement and became partners. Day after day, Joe and Bill talked in person or over the phone about how they could sell more umbrellas together. Joe talked about new breakthroughs in umbrella technology that he was thinking about, and Bill shared what his customers liked. Together they could design and sell the very best umbrellas anywhere. 6