Joe always trusted his gut. Over the years, he built his umbrella manufacturing business into a multinational powerhouse. He could feel when things were clicking as well as when they were off track. It had been a long time since things felt like they were clicking. It’s more like two steps forward, three steps back, Joe thought to himself. The monthly P&L was dropped on his desk, and Joe looked at the slumping sales and shrinking pro昀椀t. Well, make that four steps back, he thought. Restless, he took a walk through his building and observed his employees—heads were down, eyes were drowsy, movement was molasses slow, energy was non-existent. Where has the passion gone? Joe wondered. He did see a number of employees standing in the hall; they seemed animated. Ah, signs of life! As he listened, he heard mostly questions: “Why did they change the program? It was the best thing they had going.” “Why don’t you do like I do and keep your head low?” “Why did they think the new product would ever sell?” “Why even try? Nothing matters anyway.” Joe strained to hear anything positive out of the group, but all he heard was: why, why, why? 3