This story is dedicated to some wonderful people who understand that before an organization can be at “wow,” everyone involved must understand “why.” Discovering, celebrating and elevating the passion in your company Illustrations by Jake Sauer, Pete Piekarski and Daniel Dombek © 2022 LaBov & Beyond Marketing Communications, Inc. 609 East Cook Road, Fort Wayne, IN 46825 All rights reserved, including the right of reproduction in whole or in any form except for personal use or review. The purpose of this book is to educate and entertain. The authors have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to be caused, directly or indirectly, by the information contained in this book.