Boomerang continued, “Well, I’ll let you in on a secret, mate. You already know — you threw a lefty ’rang into the parking lot — not that a righty would’ve made that big of a difference with your technique.” Bill smiled. “So, there are different boomerangs, not all will work for everyone — just like a customer loyalty approach would be different from company to company.” “Exactly!” Boomerang said, tossing a miniature ’rang, “And each toss is different. Depending on the environment, the wind, you approach each toss uniquely.” Janice added, “Just like we should approach each customer — uniquely; paying attention to them as individuals.” Boomerang nodded and showed them the correct grip and some different techniques as they began tossing ’rangs. Bill, after numerous wayward tosses, began shotgunning his attempts. “If I throw enough of these, I should be able to get at least one of them to come back,” he said. 17